OUR ACHIEVEMENT

The Designfo Team has done an outstanding job in designing our website, logo, and other related materials for stpauls********.com. Their creativity and talent are truly impressive, and they have consistently demonstrated professionalism and patience throughout the entire process. The team has been incredibly responsive to all of our requests and iterations, always providing quick turnarounds and delivering the final product in a timely manner. They have also followed up with us to ensure that we are satisfied and have no further questions or concerns. Overall, it has been an absolute pleasure to work with the Designfo Team, and we highly recommend their services to anyone looking for a skilled and dedicated team of professionals.

Overall Designfo’s Web Development and Web Promotion strategy has drive the highest traffic. It increased the number of sessions by 71.85% percent and boosted the number of new users by 84.49 percent.

The site visits to the website have increased by 49.36 percent due to direct traffic, with 87.14 percent of new users. Referral traffic has also been instrumental in driving an impressive 83.69 percent increase in the number of sessions, with 82.76 percent new visitors. Additionally, a significant 100 percent of users who scrolled down the website’s page have booked an course through the Contact Us page.

Following the launch of the web promotion campaign, St. Paul’s School Of Nursing has recorded almost 9300 clicks, 2169 conversions, and 3896 phone calls from the website. These results are indicative of the effectiveness of the campaign in generating leads and driving conversions for the nursing course.

This nursing school is home to the leading nursing course in the region. It offers nursing training, including B. Sc Nursing 4 years (Degree Course), General Nursing & Midwifery. The company serves Hooghly, West Bengal, India.

The client reached out to Designfo’s to increase leads through Web Development and Web Promotion. After 12 months into the Web Promotion, Designfo’s has helped the company achieve a historical 21 percent conversion rate since the campaign’s inception.

The Challenge

Prior to partnering with Designfo’s, the nursing school relied on a combination of an in-house marketing committee and an external marketing advisor to manage its web development & promotion. However, this approach proved to be inadequate as the competition in the digital space grew increasingly intense, leaving the client lagging behind.

The client’s sole means of advertising before partnering with Designfo was through social media in the local groups. In recognition of the need to bolster its online marketing efforts to attract new students, the client sought the services of Designfo.

The primary objectives of this partnership were to improve the client’s organic traffic, increase the conversion rate from 40 to 85 students per month, and raise its average Google review rating from 4.9 stars to a more impressive level.

The Solution

During Designfo’s social site & web audits, we discovered many opportunities for web promotion and social media growth. Our primary objective was to enhance the client’s social media page management, content strategy, web design & development.

We have developed a robust online marketing strategy by aligning the client’s core goals with the audience’s interests, which includes the following:

• Evaluating the client’s current keyword ranking for targeted terms
• Obtaining quality on-topic links from niche directories and websites
• Guest posting and commenting on relevant blogs
• Conducting local competitor research and link analysis
• Content syndication
• Analyzing the health of backlinks
• Continuously optimizing PPC campaigns

Designfo’s content development strategy is a vital part of its SEO and paid search campaigns. We focused on ranking for location-based keywords such as “Nursing Degree Course” and “General Nursing & Midwifery Course,” as well as other relevant services.

Additionally, we created a Google Ads pay-per-click marketing campaign that targets high-intent searches for the client’s nursing training institute, including “nursing training school & college“.

To ensure that the client’s business strategy stays on track, Designfo’s web promotion specialists established key performance indicators (KPIs) such as contact form submissions, organic search traffic from local searches, and phone calls.

Designfo, a full-service digital marketing agency, specializes in helping businesses attract, engage, and convert leads through effective online marketing strategies. Trust Designfo to drive results for your business.

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